HartSpan
Brand Essence: Longevity
A sustainable, CPG wellness brand, launched around the one thing no competitor can copy: their unique brand energetics and their proprietary products.
Project 1
HartSpan launched its first product, Khelp™, into a crowded heartburn category dominated by legacy pharmaceutical brands. The startup needed a clear go to market strategy, fast.
Re·Brand™ defined HartSpan's market differentiation and built a launch ready brand system: a defined customer, clear positioning, and messaging built to convert. The result was rapid direct to consumer activation with clarity from day one.
Services: Brand Identity · Brand Positioning · Website & Marketing Messaging
Project 2
Focus: Growth
With positioning locked, Re·Brand™ executed HartSpan's UGC ad strategy, creating sales messaging built to convert. The system scaled HartSpan from $0 to $50K in monthly revenue within six months and supported by a strong Amazon Shop launch.
Partnerships · Sales Outreach · Ad Copy & Campaigns · Amazon Store
Results:
0 to $50K monthly revenue within six months
High performing Facebook ads
Successful Amazon Store
A category defining CPG wellness brand in a highly competitive industry