EVIDENCE HUMANS WERE HERE.

Our Story

A thousand years from now, what will the record show?

That we used AI to scale brands built on extraction—optimized for speed, profit, and dominance—even when the cost was people, culture, and life itself?

Or will it show something else?

re-brand™ exists to help leaders create brands from essence. Because when people remember who they are, systems regenerate.

We believe a brand is not a machine to optimize. It's a living system shaped by the energy of the people who lead it. Coherence—as nature intended—reorganizes systems. Inside companies. Across markets. Through culture.

We re-brand™ strategy by: re-aligning your brand back to truth, re-storying your narrative, re-organizing your ecosystem, re-generating what your brand touches.

This is what we mean when we say, “To re-brand™ is evidence that humans were here.”

That we re-learned how to build brands that regenerate the world. Think kids dancing, birds singing, hospitals and jails empty, humans laughing together, and clean air, food, water, and power for all.

The question is, are you ready for your re-brand™?

Re-generate your brand story.

We are regenerative by design.

Stewards of Energy

We start at the source. Our proprietary frameworks build brands from their core outward, creating coherent systems where identity, strategy, and execution move as one.

Our mission is to uncover the true essence of a brand, translate it into clear strategy, and build the foundation that makes every expression coherent and unmistakable.

We specializes in moments of transformation—launch, scale, reinvention, misalignment—where traditional frameworks fall short in the age of AI.

From early-stage founders to global enterprises, we work at the intersection of strategy, narrative, and systems-level change across sectors and geographies.

Inflection-Point Expertise

Global Ecosystem Experts

Our vision is a world where brands operate like ecosystems—wildly diverse, endlessly creative, and fundamentally regenerative—strengthening the whole instead of extracting from it.

Our sector expertise and global reach enable us to assemble the right team for every engagement, bringing strategic depth and local relevance to clients anywhere in the world.

Alexandra Moeser — Founder & Chief Brand Officer

Alexandra Moeser is the founder of re-brand™, a global brand strategy firm advising founders and executive teams across startups, scale-ups, and enterprise organizations in the U.S., Europe, Africa, and the Middle East.

Alexandra specializes in guiding organizations through inflection points—launch, scale, reinvention, or misalignment. Her work integrates living-systems theory with brand strategy to help leaders realign brands at the source—so they operate as coherent ecosystems in the age of AI. She architects essence-led positioning and narrative systems that enable sustainable growth and long-term value creation across high-growth SaaS, consumer, wellness, and complex enterprise environments.

She is based in Los Angeles and works globally.

Global Leadership Team