(Recent Works)
Projects
Here are some of our favorite re-brand™ transformations.
HartSpan
From unclear messaging to a brand that converts.
Brand Stage: Creation
First-Time Launch to Market
The Challenge
HartSpan launched its first product, Khelp™, into a crowded heartburn category dominated by legacy, pharmaceutical-led brands—and needed a clear go-to-market strategy, fast.
Re-Brand Services
Brand Identity · Brand Positioning · Website Messaging · Ad Copy & Campaigns
Transformation
re-brand™ defined HartSpan’s market differentiation and built a launch-ready brand system—enabling rapid direct-to-consumer activation, Facebook paid ad success, and an Amazon launch with clarity and differentiation from day one.
Monli Pets
From vulnerability to a defensible brand foundation.
Brand Stage: Scale Up
Grow & Evolve
The Challenge
Facing naming and legal risk in a crowded pet toy market, Monli Pets needed to rebrand quickly—without losing sales relationships, consumer trust or momentum.
Re-Brand Services
Brand Identity · Brand Positioning · Website Development & Messaging · Influencer Partnerships · Social Media Strategy
Transformation
re-brand™ redefined Monli’s brand name and direction, bringing family heritage and craftsmanship to the forefront. The result was a legally sound, emotionally resonant brand that differentiated clearly, strengthened partnerships, and supported scalable growth.
Cassie's Cardinals
From losing deals to scaling a premium ecosystem of care.
Brand Stage: Scale Up
Grow & Evolve
The Challenge
Cassie’s Cardinals was routinely compared to and losing business to their biggest competitor in the childcare industry. Leadership needed a differentiated position sales could defend in one sentence, plus the internal marketing function and tech infrastructure to support scale and premium partnerships.
Re-Brand Services
Brand Identity · Brand Positioning · Website Development & Messaging · Mobile App Creation Web App Creation Strategic Partnerships & Ecosystem Growth
Transformation
re-brand™ clarified Cassie’s Cardinals’ competitive advantage and translated it into a sales-ready. We built the internal marketing team and upgraded tech systems to support growth, then expanded distribution through premium partnerships with private clubs and luxury hotels.
Zayn Zayyal
From decades of expertise to a scalable personal brand.
Brand Stage: Creation
First-Time Launch to Market
The Challenge
Zayn had decades of men’s coaching experience and no defined brand system, positioning, or frameworks to support his brand authority, consistency, or scale.
Re-Brand Services
Brand Identity · Brand Positioning · Website Development · AI App Creation
Transformation
re-brand™ translated Zayn’s expertise into a clear brand system—defining positioning, structuring proprietary frameworks, and launching a digital presence built for authority and growth. We laid the foundation for an AI-powered platform designed to support client engagement, thought leadership, and future ecosystem expansion.
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Brand strategy for founders and organizations navigating AI-era transformation.
Contact
info@re-brandagency.com
(949) 424-3869
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