Gojo Hair
Brand Essence: Flow
A Scandinavian designed hair foil brand for salons across the Middle East and beyond, built on founder Mette Vigand's twenty years of technical colour expertise no competitor can copy.
Project 1
The GCC hair colour market was in need of innovation. Founder Mette Vigand had the product insight and the technical expertise: an award winning colourist in Dubai, classically trained in Denmark.
Re·Brand™ built the strategy for Gojo Hair from essence outward. Flow became the organising energetics of the brand: when the tool performs, focus deepens and artistry flows. We defined the positioning, honoured the Scandinavian design ethos, and translated the founder's energetic architecture into brand authority. Twenty years of classical Danish technique became a competitive advantage only Gojo Hair can deliver.
Services: Brand Identity · Brand Positioning · Product Creative & Imagery · Sales & Marketing Messaging
Project 2
Focus: Ecommerce Website, Manufacturing & Investment Ready
With the brand strategy defined, Re·Brand™ built the ecommerce website. A Shopify storefront designed for flow, where colourists understand both the technical performance and the aesthetics of every product. Gojo Hair is based in Dubai and serves the UAE and wider GCC as first to market.
Beyond the storefront, we built the marketing assets and the investor deck, giving the founder the material to fund manufacturing and open trade conversations at the same time.
Services: Website Development · Marketing Assets · Investor Deck · Sales Outreach
Results:
A brand strategy & competitive advantage rooted in the founder: twenty years of classical Danish technique no competitor can replicate.
First to market with a professional foil brand stocked in Dubai.
An e-commerce website built to scale across the GCC and beyond.