re-brand is a brand strategy firm that works at the source of creation.

re-brand™ is a brand strategy firm partnering with founders and executive teams at critical moments of change.

We step in at moments of brand inflection—when growth, complexity, or AI pressure exposes misalignment.

We create the strategic source code that governs how a brand thinks, speaks, and scales—aligning positioning, narrative, and teams across every touchpoint.

The outcome is a unified brand ecosystem: clear, adaptive, and unified to evolve.

CLARITY CRISIS

"We can't explain what we do in a way that makes people care or buy."

Problems we solve.

"Every team is telling a different story about who we are as a brand."

"We've at an inflection point (AI & competition) - and we don't know how to reposition."

TEAM MISALIGNMENT

GROWTH PARAYLSIS

• Lack of clarity • Confused prospects • Long sales cycles • Unable to launch campaigns • No market differentiation

• Messaging fragmented • Marketing contradicts sales teams • Product builds wrong thing • Leadership has a different vision

• Brand scaling issues • AI confusion • Can't enter new markets or raise capital • Growth plateau

Think of re-brand™ as your fractional Chief Brand Officer. We give your execution teams the clarity and strategic intelligence to build from.

WHAT WE DO

01

FIND CLARITY

02

GET COHERENCE

03

GROW & EVOLVE

Competitive Advantage Clarity

We help you uncover the irreducible truth of your brand—essence, worldview, and natural advantage. This work reveals who you are and what only you can be, creating your unique niche in the market.

Essence Discovery • Founder Signal • Core Advantage • Vision Alignment

Sales Messaging & Storytelling

We translate your brand essence into positioning, pricing logic, and messaging that creates demand, authority, and traction—without distortion or trend-chasing.

Brand Story • Marketing Decks • Website Copy •Sales Messaging & Positioning • Pricing Logic

Partnerships & Ecosystem Growth

We map how value flows across your organization and outward into the market. This work clarifies where to partner, how to expand, and which relationships compound long-term advantage.

Ecosystem Strategy • Partnerships • Influencer Strategy • Expansion Pathways • Growth Systems

(Why clients love us)

What They Say

(Contact Us)

Let's re-brand your competitive advantage — with clarity, speed, and coherence.

Brand Strategy • Market Positioning • Messaging • Partnerships • Ecosystem Growth